Poqet Donuts
Based on a tale of two friends who would exchange donuts as a greeting, the name Poqet Donuts (pronounced "pocket") was as unique as the gourmet donuts they offered. Part pastry dessert, part classic donut, these works of art needed the right branding. From logo and website to photography and store signage, I was able to help launch this whimsical business idea into reality.
A logo for a unique name.
When it came to the logo, the client specified two things that could not change: the spelling of "pocket" and that "donuts" had to be connected as one word. Nine out of ten people mispronounced "Poqet", so we solved this by leaning into the uniqueness of the name and adding the pronunciation which helped elevate the brand.
