The Abbot’s Butcher
With an emphasis on whole foods and healthy living, Abbot's Butcher produces some of the finest plant-based proteins known throughout Southern California. Starting from a farmers market, Abbot's was about to enter grocery retailers and needed a new mark and complete identity system for promos, web, packaging, and point of sale graphics.
Branding and identity.
Abbot's Butcher wanted to maintain their local farmer's market roots while they repositioned as a lifestyle brand. Chalkboard textures, eclectic typography, and ornate illustrations helped appeal to customers that are mindful of health and quality ingredients for gourmet cooking.
