Pixel Punch Boxing
Fighting out of the beach city of Costa Mesa, CA, boxer Juan Portillo is known for his fun and quirky approach to the rough sport of boxing. His private training business catered to clients that were looking to get in serious shape and learn how to spar without the intimidation found in a hard-core boxing gym. The brand reflected his unique sense of humor and love for video game culture, which differentiated him from so many other coaches.
Team
Brand Identity & Design: Robby Bucarey
Marketing: Juan Portillo
Branding and identity.
The main goal for the brand was to feel like a friend that was fun, approachable, and confident. We created a character in the style of retro 8-bit video games to be used with the logo or on its own.
