Financial Peace University

For 25 years Financial Peace University has shown millions of people how to handle their money with simple, common-sense principles. As the flagship product of Ramsey, the brand needed a refresh in 2018 as it transitioned from an in-person class to a digital experience. I served in design and art direction as part of the team that shot new content, updated branding, designed new workbooks, websites, and campaigns.

Team

Art Direction & Design: Robby Bucarey

Design: Andrew Coss, Grant Fisher, Jenny Lee, Taaron Parsons

Editing & Motion Design: Trevor Curtis, Josh Fulton

Senior Creative Officer: Tim Newton

Refreshing the logo.

The brand was looking to double down on its core values of being warm, real, and bold. The goal for the updated logo was to reflect that and the life-change customers experience, without jarring the army of brand evangelists.

Brand colors and typefaces.

An all-new course workbook.

Landing pages.

Campaigns large and small.

Financial Peace had a business model based around an annual membership. Seasonal marketing campaigns focused on acquiring new members, customer engagement, and renewals. A typical campaign included live events, webinars, email journeys, and social media activations.